Color theory is used in marketing to create an emotional connection between a brand and its target audience. By strategically selecting colors, marketers can evoke certain feelings and associations that can influence how a customer perceives a product or service. For example, red is often used to create a sense of urgency or excitement, while blue can invoke a feeling of trust and reliability. Additionally, colors can be used to create a sense of unity or cohesion throughout a brand’s marketing materials. By using the right colors in a design, marketers can create a powerful visual message that resonates with their target audience and makes that audience more inclined to take a specific action.
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